The Detroit Regional Chamber’s inaugural Digital Marketing Boot Camp, held on Feb. 15 at the College for Creative Studies’ A. Alfred Taubman Center for Design Education, brought together more than 200 attendees for a half-day of dialogue on improving the digital marketing footprint of their businesses.
Continue Reading
Students are social media savvy! Always on top of the latest trends, college students will let you know what’s “in” and what’s not. Their insight can be very valuable if your target market happens to be in their age range.
Continue Reading
After working with small businesses to improve their social media marketing efforts, one thing is certain – many business owners are so busy with the day-to-day duties their business demands that they’ve failed to realize the importance of monitoring marketing efforts.
Continue Reading
The music industry has seen a shift in consumption from owning music towards accessing it through various streaming platforms such as Apple Music, Spotify, Amazon Music and soon to be launched Pandora Premium. These streaming platforms along with other digital marketing tools are utilized by marketers while consumers spend more and more time on their mobile phones.
Continue Reading
The year is 2017, when paid online advertising is at an all-time high and people consume more material online and on their smartphones with each passing year. As that consumed content increases, so too does the opportunity for banner (or display) ads and the belief that those ads will inevitably bring more sets of eyes to the paying advertiser’s website.
Continue Reading
It’s that time of year again. Valentine’s Day is just around the corner, seeking to remind us all to love each other. Some are already in relationships, expecting cheap boxes of those Russell Stover assorted chocolates. Others are not quite there and depend on this day to push past the Friend Zone.
Continue Reading
Whenever you get into a conversation about the digital marketing landscape, you are going to hear people say “be authentic,” “don’t sell,” or “make a connection” and these are all correct – but how do you do all that?
Continue Reading
As of the third quarter of 2016, there were 317 million monthly reasons why businesses should promote their brand on Twitter1. Most Twitter users visited Twitter multiple times throughout the day to keep abreast of the news, read tweets from their followers, look for deals, and tweet @realdonaldtrump. Admittedly, I am that person. The challenge for most brands are to gain brand exposure, followers, and conversions from Twitter using 140 characters or less.
Continue Reading
Social—been there done that. Banner ads and other OLA—over it. So, what’s next in digital advertising? Undoubtedly the podcast.
Continue Reading
It’s Monday morning, and you sluggishly sit down at your desk. You sign into your email only to find… 15 unread emails from whom you have no idea. “Buy Now,” “Hurry! Must Act Now,” “Urgent Response Needed.” All subject lines that make you not want to ‘act now’.
Continue Reading
