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Aaron MacDonald

Director of Small Group Sales and External Distribution, Blue Cross Blue Shield of Michigan (BCBSM)

Aaron MacDonaldAaron MacDonald is director of small group sales and external distribution at Blue Cross Blue Shield of Michigan (BCBSM).  In this role, he is responsible for developing and implementing strategies to improve sales and retention in the small group market. In addition, he supports BCBSM’s external sales partnerships via relationship management activities with agents, managing agents, chambers and associations.

MacDonald has been in the health care and human resource industries for 15 years – with 13 of those years at the BCBSM. Prior to his current role, he led a team of sales consultants responsible for new business acquisition throughout Southeast and Central Michigan.  In that role he spearheaded numerous product, Affordable Care Act (ACA), and financial initiatives to improve BCBSM’s competitiveness. Most recently, he led BCBSM’s efforts to increase awareness of self-funding solutions for small and mid-sized employers.  He is also co-facilitator of BCBSM’s middle-sized employer product strategy workgroup.

MacDonald is a member of the National Association of Health Underwriters (NAHU). He is also membership co-chairman for Blue Cross Blue Shield of Michigan’s chapter of the National Management Association. He is a recent alumnus of Leadership Oakland’s class LOXXIII.

Aaron earned both his bachelor’s and master’s degrees from Central Michigan University. He currently resides in Huntington Woods with his wife and two children.