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Chamber’s Research Team Shares Regional Data Insights at National Conference

Representing the Detroit region, the Chamber’s research team attend the Council for Community and Economic Research (C2ER) Annual Conference in St. Louis, Missouri. The national conference, which took place June 3 to June 7, convened more than 315 community and economic researchers.

Christyn Lucas, manager of business research for the Chamber, participated in a session titled Integrating Multiple Economies Within One Region exploring how individual communities must look beyond their borders and include nearby areas within a larger region when marketing themselves. Doing so can better help regional economists target meaningful and actionable data. Panelists discussed how regions such as Charlotte, North Carolina, Detroit, and other metropolitan areas share a labor shed — an area from which an employment center draws its commuting workers — with counties that have seen major economic transformation over the past two decades. They also explored how researchers can uncover the multiple economies within their regions and link “new economy” opportunities to “old economy” areas.

Lucas presented on Detroit’s automotive industry transformation and expansion into the mobility space along with Workforce Intelligence Network’s Michelle Wein and representatives from the Charlotte region.

“The transformation of the Detroit region — from automotive to mobility — over the past decade resonated with attendees from across the country, who also have experienced changes to their industry footprints and economies,” Lucas said. “Sharing best practices at this conference, focused on data and research, proves to be a valuable way to connect and improve the economies of all regions.”

Angela Ladetto, director of business research for the Chamber, participated in The Data-ing Game, a session reminiscent of the popular game show, The Dating Game. Guest contestants were asked several questions by a St. Louis-based site selection consultant. Contestants shared stories and best practices regarding how they use data to create compelling business propositions that resulted in a corporate investment win. At the end of the session, the site consultant crowned one lucky contestant winner.

“Getting together every year with 300-plus research professionals at the annual C2ER conference is a great way to stay abreast of research best practices, to learn more about other regions’ ongoing research, and discover new tools,” Ladetto said.