Print Friendly and PDF

Chamber’s Translinked Program Holds Supply Chain Forum on Region’s Value Proposition

On Wednesday, Feb. 29, the Detroit Regional Chamber’s transportation, distribution and logistics initiative, Translinked, hosted the Translinked Supply Chain Forum: The Region’s Value Proposition. The forum focused on the region’s supply chain value proposition and the opportunities the region’s assets offer to the private sector.

“The Translinked event showed the value of our region’s industry, talent, location and infrastructure for maximizing our transportation, distribution and logistics assets,” said Benjamin Erulkar, Senior Vice President of Economic Development for the Detroit Regional Chamber. “Moving forward, the Chamber will look to partner with the private sector to drive this development with targeted projects to bring more value-added freight activity to the region.”

Carolyn Gawlik, Senior Director of Translinked, presented the region’s supply chain value proposition. According to Gawlik, the region’s assets can be classified into four categories: industry, talent, location and infrastructure.

Translinked developed the value proposition in partnership with the private sector. The research included data collected through interviews with more than 30 Southeast Michigan, Northwest Ohio and Southwest Ontario businesses and trade associations who manufacture or move freight. Experts who were interviewed told what aspects of supply chain management work well in this region as well as specific areas that need improvement in order to better conduct business.

To further validate the region’s value proposition, Translinked partnered with transportation consulting firm TranSystems to complete a regional freight study. The freight study provided a data-based account of the region’s current and predicted future state of freight and an accurate comparison of the Detroit region to other Midwest logistics centers. According to Gawlik, the study provides an accurate baseline for measuring the region’s progress and provides data that is more valuable than anecdotes and estimations.

“The value proposition highlights the great things our region offers to companies moving freight,” said Gawlik. “Spreading the word globally about the ways our industry, talent, location and infrastructure work together is critical to maximizing the region’s ability to create jobs and attract investment.”Guest speakers Kerry Zielinski of CEVA Logistics, Christiane Meyer of Penske Logistics, and Jeffrey Rende of BASF, presented unique approaches their companies have taken to transport products from point A to point B using the region’s assets. The speakers participated in a question-and-answer session, with remarks on the importance of cost, reliability and efficiency to customer satisfaction, the supply chain life cycle overall, and the need for continuous improvement for the region to compete on a national level for business.

For more information and presentations from the event, please visit Translinked or contact Carolyn Gawlikdirectly at 313.596.0443.


Translinked’s mission is to develop the Southeast Michigan, Northwest Ohio, and Southwest Ontario region into a world-class and globally recognized transportation and logistics hub. For more information, please visit