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DETROIT (March 4, 2015) – In its fourth installment of the Creative State Michigan report, Creative Many Michigan – the statewide economic development organization for the arts, culture and creative and design industries – today released its report focused on Fiscal Year 2012 for nonprofit arts and cultural organizations in Creative State Michigan 2015. The report is available at

Creative State Michigan 2015 details economic and social data from 407 nonprofit arts and cultural organizations, representing an estimated 18 percent of the more than 2,000 cultural groups operating statewide. The data reveals that these organizations contributed more than one-half billion dollars in expenditures alone to the Michigan economy in FY 2012.

Michigan’s arts and cultural destinations showed growth in their essential value to the state’s tourism industry, generating nearly $2.5 billion in state tourism revenues in 2012. That represents more than 18 percent of the state’s total tourism revenues in that year – more than sporting events, golf, boating and sailing, hunting and fishing, and hiking and biking combined. Michigan’s cultural groups are reaching growing audiences, reporting more than 25.7 million visits in 2012, 68 percent of which were free of charge.

“Often Michigan’s sports teams are recognized for the attendance and revenues brought into the state, but the data shows that the number of people who attended an event at just 18 percent of Michigan’s arts and cultural organizations would sell out Comerica Park 618 times,” said Jennifer Goulet, president and CEO of Creative Many. “With the billions of dollars generated for our state, arts and cultural organizations are not an asset to be overlooked.”

The report affirms the creative economy as a significant financial contributor and strategic opportunity for Michigan’s economic resurgence. Of the more than $595 million in annual expenditures by the nonprofit creative community in 2012 (which exceeds 2011 contributions), nearly $200 million supported salaries for 25,900 jobs. These organizations contributed more than $15 million in the employer portion of the payroll tax.

From 2007 to 2012, the number of arts-related jobs increased by 15 percent to more than 85,000, and arts-related businesses increased by 65 percent to more than 28,000. From 2010-2012, arts related jobs increased by 15.3 percent, and arts-related businesses increased by 35.3 percent.

The report also provides indicators for the resources the arts provide for Michigan’s schools and children, as well as residents of all ages. In 2012, nearly 3 million students benefitted from educational programs and events offered by arts and cultural venues statewide, including nearly 25,000 youth and school group visits.

Methodology for Reporting

Data sources for the Creative State Michigan 2015 report include the Cultural Data Project (CDP), Americans for the Arts’ annual Creative Industries Reports and the Michigan Economic Development Corporation. The CDP data includes FY 2012 data profiles from 407 nonprofit arts and cultural organizations.

Cultural Data Project provided research support for Creative Many Michigan, as an independent examiner of the information.

About the Cultural Data Project

Launched in May 2004, the CDP is a powerful online management tool with a robust support network designed to strengthen nonprofit arts and cultural organizations. It also provides funders with reliable, comparable data to inform grantmaking and helps arts advocates and researchers better understand and describe the sector’s impact. As a growing national model, the CDP is operating in 13 states and the District of Columbia, with 267 funding programs and more than 14,000 organizations participating across the US.

The CDP in Michigan is made possible this year through the leadership and generous support of:
Creative Many Michigan
Community Foundation for Southeast Michigan
Irving S. Gilmore Foundation
The Kresge Foundation
MASCO Corporation Foundation
Michigan Council for Arts and Cultural Affairs

Further championing Michigan arts and culture, this March during the South by Southwest Festival in Austin, Texas, a collection of Michigan organizations, companies, artists and musicians will form the first Creative Many Michigan House, an effort spearheaded by Creative Many Michigan and curated by Middle West. The House will serve as the host site for four days of Michigan-centric programming, dialogue, connecting and music. Partners include Art Prize, AMI Entertainment, Clark Hill PLC, Creative Many Michigan, Masco Corporation Foundation, Meijer, Michigan Film Office, Opportunity Detroit, Start Garden and many others. For more information visit and follow @shopmiddlewest on Instagram and Twitter. The Creative Many Michigan House will take place from March 16 to March 19, 2015 in Austin, Texas.

About Creative Many Michigan
Creative Many Michigan, formerly ArtServe Michigan, is a statewide economic development organization focused on the mission to develop creative people, creative places and the creative economy for a competitive Michigan. Creative Many Michigan emphasizes the power of creativity through advocacy/public policy, research/reporting, professional practice programs, strategic communications and networking for the greater good of the arts, culture and creative and design industries. Contact Creative Many Michigan at 248-912-0760 or visit