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Global Markets Require a Global Corporate Culture

Key Takeaways:

  1. Today’s marketplace demands a more modern, global corporate culture.
  2. Consumers’ relationships with their vehicles differ among countries and automakers must adapt.
  3. A good corporate culture should focus on making employees’ lives easier.

Mahindra North American Technical Center President and Chief Operating Officer Rick HaasToday’s automotive market is innovative, collaborative and most importantly, global. In order to compete, corporate culture must follow suit.

During his keynote address, “Building the Modern Global Corporate Culture,” Rick Haas, president and chief operating officer of the Mahindra North American Technical Center, shared the lessons he learned from a decades-long automotive career that took him around the world and into numerous corporate cultures.

In the past, a lack of diversity and competition in the automotive industry limited the range of products it produced. As a result, consumer choice suffered but in regional markets, the consequences were minimal for automakers. In today’s global market, Haas stressed that business model is no longer an option. Companies must work to understand both the vast and subtle differences in consumer preferences and business etiquette that exists among different countries.

To Haas, achieving an interconnected automotive company requires the expertise of local talent, while also giving employees substantive experience abroad. It also means developing and effectively communicating company goals, while giving local markets the ability to adapt.

Concluding with an interview from MICHauto’s Rob Luce, Haas expressed that the main goal for corporate culture should always be to make employees’ lives easier so that they can effectively focus, work and succeed.