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In The News: Panelist Matthew Simoncini

Lear’s goal: Seats with style, smarts

From Automotive News

By Bradford Wernle

As Johnson Controls Inc. prepares to spin off its automotive seating and interiors business this year into a new company called Adient, rival Lear Corp. is going full speed ahead setting up a design and engineering operation to create the seat of the future.

Lear plans to unveil its Crafted by Lear studio this month at the supplier’s Southfield, Mich., headquarters. Lear has named a management team for the studio, which has begun hosting some automaker customers.

Lear reasons that automakers increasingly look to interiors to set themselves apart from competitors. So Crafted by Lear will strive to create customized designs using the company’s expertise in leather, textiles, cutting and sewing, and combine those designs with the company’s capabilities in seat structures.

“What’s happening with interiors is the craftsmanship and differentiation are becoming more and more important,” said Lear CEO Matthew Simoncini. “What makes us unique is we’re capable of getting in the design studio sooner and having a highly crafted seat and differentiated designs at the lowest possible cost.”

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