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Infographics: Learn Why They Should Be in Your Marketing Tool Belt, Nov. 16

Join Pierrette Templeton, creative services director at Crain’s Detroit Business, on Nov. 16 and learn how to engage your audience through informative infographic storytelling at the Detroit Regional Chamber’s Maverick Marketing Monday. From crafting mobile optimized content to keeping your message simple, Templeton recently offered some easy cost-saving tips businesses on any size budget can implement during a Q&A with the eDetroiter.

mmm nov environmentQ: What are some common or creative ways to use infographics that you’ve seen?

A: During my presentation on Nov. 16, I’ll be showing some examples of creative approaches to graphics. One of my favorite examples is a pie chart on America’s favorite pies. The “graphic” was created by actually cutting up slices of pie and photographing them as a chart.


Q. What are some tips to consider when creating infographics?

A. The purpose of an infographic is to tell a narrative and to encourage action (and/or lead generation). The most important questions to ask before you begin are: “What story are you telling?” and “What do you want your audience to do with this information?” Understanding the output of your graphics (how they will reach your audience) and the metrics you will use to define success are equally critical in the early stages.

Q. Who should use infographics?

A. Everyone. There is an approach for small and large businesses, nonprofits, municipalities and brands. Knowing your market and the information they find relevant is key.

Q. What types of infographics have worked best for you at Crain’s?

A. The secret to our most successful graphics has been to design “mobile first.” More than 50 percent of Internet traffic comes through a mobile device, and your process needs to begin with that digital-to-print conversion in mind.

Q. What is your advice for businesses with small budgets or businesses that may not have a design team to create infographics?

A. During my presentation, I will walk through a step-by-step approach for creating infographics in a manner that is achievable by everyone — including those with low budgets and little to no design experience. From data collection and headline approaches to logistics and design (either through freelancers or inexpensive online software), a successful infographic does not require a large team — or a large budget.

Learn more cost-saving tips by attending Maverick Marketing Monday. Register here.