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iRule wins Google Demo Day Detroit, advances to pitch Google executives

Detroit-based iRule beat six other competitors to win theDetroit Google Demo Day, earning an opportunity to pitch its business to Google executives in Silicon Valley, Calif., in April. The contest, one of seven held nationwide, is a part of the prestigious Google for Entrepreneurs Program.

The contest, organized by Grand Circus Detroit as part of a partnership with Google for Entrepreneurs, lasted several weeks and featured more than 100 applications. 21 companies were selected to demo to a panel of judges and finally seven companies made it to the final stage, presenting to a panel of four Southeast Michigan investors and an audience of more than 150 people.

“2014 has been a milestone year for iRule thus far, continuing to solidify our commitment to our customers and to Detroit,” said Itai Ben-Gal, iRule co-founder and CEO. “The opportunity involves much more than presenting to executives, including meeting some of the top tech startups across the country and the minds that make Google so successful.”

iRule is a cloud-based software solution coupled with simple hardware which controls any infra-red (IR), RS-232 or Ethernet-enabled audio/video equipment, making it compatible with nearly any system or combination of components. A fully customizable interface allows users to simplify controls, upload their own images and personalize menus to their preferences. iRule is also easily updated to control additional components or to migrate to the latest versions of smartphones and tablets, making it the last remote you’ll ever need.

iRule is available from Apple’s App Store, Google Play, and from hundreds of integration professionals worldwide. iRule hardware is available at The company has sold tens of thousands of licenses in more than 55 countries via word-of-mouth and online “buzz” among early adopters, home theater professionals and online forums.