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Jay Baron

President and CEO, Center for Automotive Research

Jay_BaronIn addition to executive responsibilities, Dr. Jay Baron leads the manufacturing engineering and technology group at the Center for Automotive Research (CAR). Dr. Baron’s research has involved automotive tooling, vehicle assembly, process validation, and competitive evaluation of technologies involving advanced light-weight material processing and business case assessment.

Prior to his current position, Dr. Baron was an associate research scientist at the University of Michigan. While there, he developed new tooling tryout techniques to accelerate new vehicle launches while improving automotive body quality and reducing cost. He introduced new analysis methods for assessing the correlation between tryout, stamping and body assembly processes.

Most recently, Dr. Baron has been involved with the identification and evaluation of technologies that contribute to improved fuel economy. In 2010, he co-authored, “Assessment of Fuel Economy Technologies for Light-Duty Vehicles,” published by the National Research Council (NRC). Using data from this NRC publication, he co-authored, “The U.S. Automotive Market and Industry in 2025,” published by CAR. Dr. Baron continues to provide numerous presentations and seminars on automotive manufacturing and global trends.

Dr. Baron has a Ph.D. and a master’s degree in industrial and operations engineering from the University of Michigan and a Master of Business Administration from Rensselaer Polytechnic Institute.