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‘Let’s Detroit’ is what region needs to retain talent

Sept. 24, 2018

Crain’s Detroit Business

By: Daniel J. Loepp, CEO, Blue Cross Blue Shield of Michigan

In today’s innovation-driven economy, human talent is the lifeblood of every successful business — and the backbone of a prosperous state. That’s why in Michigan, where 36 percent of college graduates leave the state within a year of graduating, we need to revolutionize our strategies to retain and attract the best talent.

The fact is that Michigan has a lot to offer: we’re in the top 10 for degrees conferred; our state is home to numerous world-class colleges and universities; and we have more than 800,000 job openings.

With those facts as a backdrop, the Detroit Regional Chamber conducted a survey of 400 young people and found that one of our state’s greatest challenges — and opportunities — lies in perception. Those surveyed suggested that our state doesn’t offer enough in quality of life, the opportunity to influence change or a sense of community connectedness.

While individual companies like Blue Cross Blue Shield of Michigan continue to make significant investments in talent acquisition, we’ve also seen firsthand that keeping talent here will require a shared commitment by all businesses.

Enter “Let’s Detroit,” a new talent retention strategy for the Detroit region led by the Chamber. This strategy focuses on connecting young professionals to one another, as well as to employment, things to do, places to live and opportunities to make a positive impact via an online and offline platform.

One innovative feature is a texting program that allows anyone in the world to reach out to young professionals who are invested in our region’s success. Who better to tell the real story of what’s happening in Southeast Michigan than those experiencing it first-hand?

Want to build your professional network in the health care industry? Let’s Detroit has you covered. Looking for the latest social events, or how to get involved in the community? Let’s Detroit has that, too. And young professionals are represented from every major industry — from health care to manufacturing, automotive and technology.

As one of the region’s largest employers, we view Let’s Detroit as an innovative and authentic way to connect with both current and future talent to show them why Detroit and Michigan are among the most exciting, innovative and energetic places in the nation to live, work and play.

It’s also noteworthy that the Chamber led more than 100 representatives from business, nonprofit and young professional groups to come together to create this platform, which is benchmarked against some of the most highly successful national and international talent attraction campaigns.

Blue Cross Blue Shield of Michigan prides itself in attracting and retaining the best and brightest minds and implementing strategies that make us an attractive place to work. Let’s Detroit is the resource our region needs to accomplish that common goal on an even grander scale to support a healthy, vibrant state for generations to come. Let’s Work Together. Let’s Go. Let’s Detroit.

Learn more about Let’s Detroit here.

Daniel J. Loepp is president and CEO for Blue Cross Blue Shield of Michigan and former chairman of the Detroit Regional Chamber Board of Directors.


You can view the original post from Crain’s Detroit Business on their website.