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MICHauto Summit Convenes Industry Together to Focus on Michigan’s Automotive Future

The second annual MICHauto Summit, held on Sept. 23 at COBO Center in Detroit, was a resounding success. With over 500 attendees, including key leaders in the automotive industry, academia and government, the Summit promoted Michigan as the epicenter of the automotive world.

The daylong event focused on how automotive is powering Michigan’s prosperous future and included keynote speakers including NAIAS’ Rod Alberts, Chrysler’s Ralph Gilles, the city of Detroit’s Tom Lewand, General Motors’ Mark Reuss, and Gov. Rick Snyder. MICHauto also hosted two new exhibit displays this year. The Made in Michigan display featured vehicles designed, engineered and/or manufactured in Michigan. The Michigan at Work display highlighted automotive projects from the College for Creative Studies, TechShop and Square One Education Network.

Additionally, the Summit secured over 30 sponsors and the event’s official hashtag also was tweeted 600 times, trending locally as a topic on Twitter throughout the day. Members of the media from 30 local and regional outlets were also in attendance. Click here to watch WDIV’s Guy Gordon report on the Summit.

Click here to view highlights from the 2014 MICHauto Summit.