Print Friendly and PDF

South Carolina Site Selectors Size-up Detroit Region

Chamber Kicks-off Series of Site Selector Trips with Visit to Greenville, South Carolina

Bringing its message that Southeast Michigan is a great place to locate a business or industry to a new audience of site selectors, the Detroit Regional Chamber led a delegation of representatives from Ann Arbor SPARK, Detroit Economic Growth Corporation, Flint and Genesee Chamber of Commerce and Oakland County on a two-day site selector trip to Greenville, S.C. on Feb. 3-4.

Monique Claiborne, business development representative for the Chamber, said the trip was the first in a series of planned visits to expand business attraction efforts to secondary markets outside of the areas targeted by the Michigan Economic Development Corporation (MEDC) — Atlanta, Chicago, New York and Dallas.
“The media is doing a good job covering the positive energy and growth coming out of Detroit, but a much better way to convince the people who make site selection choices that Southeast Michigan has precisely what industries want is to show them firsthand and get the Detroit region on their radar,” said Claiborne, indicating access to the global supply chain, engineering talent and prime real estate were key areas of interest.

Many site selectors questioned Detroit’s sustainability following bankruptcy, as well as business investment opportunities and site-ready land availability and transit infrastructure in the region.

“The firms we met with knew of the region, but they didn’t have a point of contact, so the Chamber’s aim is to be that contact entity moving forward,” Claiborne said.

One of the action items Claiborne said the business attraction team will pursue following the South Carolina trip is a database, which includes working with economic development partners to build a comprehensive, searchable list of the region’s assets.

“We know an easily searchable database is important to have — especially when you are trying to market the region to businesses that are looking for things like industrial parks or locations easily accessible by land, air or rail,” she said.

The business attraction team will next travel to Phoenix, Ariz. this month to meet with site selectors.