The Quell Group Promotes Peterhans to Art Director

TROY, Mich., Feb. 27, 2013 — The Quell Group promoted Grace Peterhans to the position of art director, according to Mike Niederquell, president and CEO.

“In this new role, Grace will lead design concepts and manage the artistic style of each creative product,” said Niederquell. “Her keen design skills will help to determine how products communicate visually as we develop cutting-edge branding, marketing and advertising solutions for our clients.”

Before joining Quell, Peterhans served as senior graphic designer at a local marketing firm, where she developed website designs, print and e-marketing collateral, advertising campaigns and corporate identities. She also worked as a senior designer serving clients in a variety of industries, including law and health care, and as junior art director at Pulte Homes, where she supported the company’s 57 national sales offices through the design of brochures, web banners, advertisements, and newsletter and direct mail templates.

Peterhans holds a bachelor’s degree in graphic design from the University of Michigan and resides in Bloomfield Hills, Mich.

As Michigan’s leading integrated brand communications firm, The Quell Group integrates strategic branding and positioning counsel with marketing and public relations services. Founded in 1994, the firm provides proprietary diagnostic tools to help companies unknot, align and market® their value proposition. Quell also provides its clients with interactive web and online services. Visit for more information.

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