MCCI Adds Talent to Fuel Growth

MCCI Adds Talent to Fuel Growth

DETROIT, Feb. 19, 2018 —MCCI (Mort Crim Communications, Inc.), an award-winning Detroit-based integrated marketing agency, has added five professionals to serve its expanding and growing range of global, national and regional clientele. The new employees have a wide range of skills from communications, public relations, marketing, digital targeting to accounting.

“As our corporate, government, education and not-for-profit segments continue to grow, we’re accelerating our talent investments to attract top-notch leadership, in line with what our clients have grown to expect from our firm,” said Terry Oprea, MCCI president and CEO. “Our portfolio has recently expanded with dynamic new clients including the law firm Honigman, the National Speakers Association (NSA), ZF North America and the Coalition on Temporary Shelter (COTS).

“The new hires will benefit our new client partners and also deliver added expertise to more than 40 other world-class MCCI clients, while further positioning MCCI for more growth in 2019.”

MCCI’s newest hires include:
Carolyn Artman, APR, account director
Michelle Franzen Martin, account director
Ryan Torresan, account director
Paige Blessman, communications executive
Hailey McCartney, business manager

A native Detroiter and Wayne State University public relations alum, MCCI Account Director Carolyn Artman, APR, has more than 20 years of PR experience. She was formerly senior communications manager at Detroit-based Quicken Loans and Rock Ventures. She also marketed the region as media relations manager at the Detroit Metro Convention & Visitors Bureau during Super Bowl XL and the Major League Baseball All-Star Game. She previously did PR for Cranbrook Educational Community in Bloomfield Hills, Mich. and Mackinac State Historic Parks on Mackinac Island, Mich. Most recently, Artman led PR and community relations for the University of Michigan Credit Union in Ann Arbor, Mich.

MCCI Account Director Michelle Franzen Martin has more than 20 years of experience in advertising, PR, content strategy and news media. Her most recent role was director of marketing and communications at University Liggett School in Grosse Pointe Woods, Mich. She previously spent 10 years at Wayne State University as the senior communications officer for alumni relations and editor of the university’s magazine. Martin also worked at Campbell-Ewald Advertising, Franco Public Relations Group and two daily newspapers. She earned a bachelor’s degree in journalism from Wayne State University and a master’s degree in English from Oakland University.

Ryan Torresan, MCCI account director, has 18 years of marketing experience. He was formerly vice president of marketing and public relations at Great Expressions Dental Centers (GEDC), one of the largest dental service organizations in the United States. Prior to GEDC, he worked for more than a decade in marketing management and professional roles within OnStar (GM/Aquent), Kelly Services, Entertainment Publications and J. Walter Thompson. Torresan earned an MBA in management and international business and a bachelor of arts in advertising and marketing communications from Wayne State University.

MCCI Communications Executive and Detroit native Paige Blessman joined MCCI from the Detroit Regional Chamber (DRC), where she worked as engagement coordinator and implemented a retention process for 800-plus member accounts. She was previously the DRC’s digital communications intern and also interned with Sachse Construction through the City of Detroit’s “Grow Detroit’s Young Talent” program. Blessman owns, writes and manages a wellness and positivity blog called The Paige. She has a bachelor’s degree in sociology from the University of Michigan and has three years of experience in online content development and digital marketing.

Hailey McCartney, who has more than five years of accounting experience, joined MCCI as business manager from Crivella & Associates, a CPA firm in Shelby Township, Mich., where she was a staff accountant. She was previously a bookkeeper at MGR Mold in Sterling Heights, Mich., and worked in restaurant management and sales for six years while earning her bachelor’s degree in accounting from Walsh College. McCartney will support complete performance and business transparency with MCCI clients.

About MCCI
Founded 25 years ago, MCCI is one of the fastest-growing integrated marketing agencies based in Detroit, with global, national and regional clients covering energy, education, supply chain, manufacturing, automotive, health care, technology, government, and not-for-profit segments. MCCI specializes in brand marketing and marketing services; public and media relations; video production; advertising and creative services; web design and development; digital, social and content marketing; coaching and training; and event services. MCCI has won more than 60 awards for excellence.

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