Overview Of 2018 MICHauto Summit: Explore Your Automobility Future

October 18, 2018

Michigan Business Network

Chris Holman welcomes Glenn Stevens, Executive Director, MICHauto; Vice President, Automotive and Mobility Initiatives, Detroit Regional Chamber of Commerce, Detroit, MI. Glenn gives a recap of the 2018 MICHauto Summit: Explore Your Automobility Future.

MICHauto’s signature event offers automotive industry leaders, students and interns the unique opportunity to connect and help explore future career opportunities directly from leaders working in the industry. Conversations and topics will explore the future of the automotive, mobility and technology fields and how the industry is rapidly changing from decades past.

Glenn joins Chris for a recap below:

View the original article here.

Mayor Mike Duggan Proclaims Oct. 7-12 Mobility Week in Detroit

Mayor Mike Duggan has joined businesses across the city and region to celebrate Detroit’s global leadership in automotive next-generation mobility technology by issuing a proclamation that recognizes this week, Oct. 7-12, “Mobility Week” in Detroit.

Through collaborative efforts by the Detroit Regional Chamber’s MICHauto initiative, Quicken Loans Community Fund and the Michigan Economic Development Corp. and PlanetM, TechStars Mobility and Henry Ford Health System, a number of events will take place across Detroit to showcase the industry highlighting career opportunities, the cross-section between health care and mobility, and the transformational technology being developed.

“Detroit has historically been the center of the automotive universe, and now our city is leading the way into the next generation of the industry,” said Mayor Mike Duggan. “It makes perfect sense to shape the future of mobility right here in Detroit, and I’m proud to proclaim this week as Mobility Week.”

Many of the region’s assets will be on display, including Detroit’s growing startup ecosystem, technology development of the region, and the work Detroit’s Transportation and Mobility Office is engaging in the city and neighborhoods around transportation solutions.

“This proclamation calls attentions to the diverse players in mobility to celebrate our leadership in next-generation mobility,” said Glenn Stevens, executive director of MICHauto and vice president of Automotive and Mobility Initiatives for the Chamber. “We have come so far, and it is important to share and celebrate the new technology the industry offers with the public.”

Learn more about some of the Mobility Week Detroit events, including the 2018 MICHauto Summit below or visit www.mobilityweekdetroit.com.

MICHauto Summit: Explore Your Automobility Future

Oct. 10
The Beacon at One Woodward

MICHauto’s signature event engages automotive industry leaders with students and interns from regional universities, colleges and trade schools for a full day of programming. The Summit offers a unique opportunity to discuss the evolution of the automotive industry and its career pathways. Automotive and mobility industry professionals will share the career pathways with more than 160 students and interns. Conversations and topics will examine the future of the automotive, mobility and technology fields and how the industry is rapidly changing from decades past.


Henry Ford Health System all for you logo

The Eye, The Brain & The Auto
Oct. 7-9
MotorCity Casino


The 8th World Research Congress on Vision and Driving is focusing on the autonomous vehicle technology and its impact on health care. The three-day world congress will look at the way mobility technology is disrupting the way IT, big-data management and health care does business. Sessions will touch on how vision and cognition will play a key role in connected and autonomous vehicles, their development and how users interact with them. It also will highlight how the medical field can contribute and benefit from the development of driverless cars, trusts and other forms of transportation.


TechStars Demo Day 
Oct. 9
Detroit Film Theater



The 2018 Class of startups enrolled in the Techstars Mobility Accelerator will be center stage as they graduate from this unique mentoring program. More than a thousand investors, community members, students and representatives from the automotive and transportation industries will be in the audience to hear about new technology, autonomous advances and mobility answers from the Techstars participants. The event is the largest single-day startup and innovation event nationwide, organizers say, giving these up-and-coming entrepreneurs a venue to share their ideas and network with industry executives in real and substantial ways. Techstars with its worldwide network that focusing on helping entrepreneurs succeed offers its mobility program solely in Detroit. Its current class of 11 companies is the most diverse to date, has businesses that span a wide array of mobility solutions and comes from countries across the globe, including Hong Kong and London.


Detroit Moves
Oct. 10-11
Spirit Plaza


This free and family-friendly two-day outdoor festival brings people together with mobility companies, industry leaders and the latest in technology at Detroit’s Spirit Plaza. Now in its second year, Detroit Moves is a showcase for connected and autonomous vehicles as well as the people who make these high-tech machines, organizers say. The festival also includes art exhibits, musical performances, food and family-orientated activities such as a mobility-themed scavenger hunt. Additional activities include an educational village featuring STEM careers and area universities such as Wayne State and the Center for Creative Studies, a startup village with mobility-related startup companies and a social hour featuring food, beverage and entertainment from 5-7 p.m. on Oct. 11. Some exhibitors included May Mobility, which has an autonomous transport that takes Bedrock Detroit employees around the downtown core, as well as MoGo, Maven, Chariot, Airspace and America’s Automotive Trust.

From Advance Driver Assistant Systems (ADAS) to Autonomy

By Robert Hoffman

Team Leader | AI Specialist | Product Planner | Consultant

This post is part of the MICHauto Summit series, a collection of articles aimed to shed light on the evolving culture and careers in the automotive and mobility industries. This post is the view of the writer and does not reflect the views of MICHauto or the Detroit Regional Chamber. Learn more and register for the Summit today.

It was 1999, no one in the automotive industry was speaking the words radar, ultra-sonic, or high-definition mapping (at least on a regular basis). The word fusion was typically associated with the likes of a nuclear reactor, not the combining of data from multiple sensor sources. Little did the automotive industry know that this small camera company based out of Jerusalem would become the world’s most dominate force in automotive vision systems.

The rise of the mono camera would bring life to the core foundation of an autonomous vehicle, its perception. With refined algorithms such as lane detection, vehicle detection, and speed limit sign recognition the vehicle was now able to see the objects surrounding it. There was one major problem, it couldn’t accurately tell how far these objects were. The demand for accurate ranging data would lead to the implementation of sensors such as radar and LiDAR. This led to more advanced features such as adaptive cruise control, autonomous emergency braking, and lane keeping assist. As these systems started adding more sensors the complexity went up as well.

Meanwhile, the government had announced the DARPA Grand Challenge, a self-driving competition open to those willing to face the challenge with a reward of $2 million. The first competition (March 13th 2004) was held in the Mojave Desert and consisted of 150km that would prove to be very difficult, no one finished the race that year. The second race (October 8th 2005) a little larger at 212km, this time all the racers except for one completed the self-driving course. Stanford University ended up coming in first place and Carnegie Melon University taking second. It was these races that pushed the boundaries and drove the automotive industry to its current state today. Sebastian Thrun, leader of the Stanford Team, end up founding Google X and create a self-driving car (Waymo). Anthony Levandowski, who entered the only two wheeled motorcycle in the competition, would end up leading UBER’s self-driving unit.

By 2010 Mobileye had taken a majority market share in the mono-camera industry, their main competitors were Autoliv, Bosch, and Continental. There were additional companies such as Magna or TRW but they were all selling Mobileye systems. When Google took its self-driving car public it jump started the industry and started raising eyebrows on what the future of automotive would look like. Traditional Tier 1’s had research teams dabbling in this technology but not at this scale. The automotive industry was caught off guard, and what we saw next was anything less than incredible.

2017 MICHauto Summit

It wasn’t long after Googles self-driving car that Tesla announced its self-driving technology. Autopilot proved to be ahead of its time, society reacted different. Engineers were questioning the quality and reliability of the system. The industry knew Google’s self-driving car was a prototype project but this was going into production! When autopilot launched it was a huge success, media praised Elon Musk for creating the world’s first production semi-autonomous system.

The increase of sensors and electronic control units (ECU’s) led the industry to rethink its approach, the complexity of these systems had become overwhelming. It was not uncommon for OEM’s to have at least four suppliers on an active safety system. A more centralized solution to achieving full autonomy would be required, rather than having multiple microprocessors throughout the system it would be achieved by one centralized ECU.  This would raise a new set of problems, architecting software to achieve full optimization of the CPU/GPU. Increased complexity for systems engineering, determining when certain features are enabled and disabled. Managing complex data such as high-definition maps. Verifying the proper redundancies are in place to achieve functional safety. The list goes on.

The challenges the automotive industry faces will continue until autonomous vehicles are wide spread. With mainstream adoption of autonomous vehicles will come a new set of problems. What will society do with all the additional time available to them?

Urban areas will have a focus on ride sharing, eliminating the driver will reduce the cost of taking a vehicle to a destination. The interior of the vehicle will completely change, an increased number of displays, rotating chairs, tables, dimming windows, and augmented reality. Ridesharing companies will introduce vehicles that are specific for what customers are trying to achieve. This could be a productivity, work out, or massage car.

How marketing is conveyed to the user will be innovative, expect there to be preferred driving routes where businesses pay ridesharing companies, in return their vehicles pass their store. An augmented reality ad pops up on a car window when passing the local cheeseburger joint. Tap on that ad and get a 20% discount! If the customer doesn’t want to see these ads, no problem! Take the upgraded premium ridesharing vehicle.

Autonomous vehicles still face many hurdles, optimization of camera algorithms, implementation of artificial intelligence, and creating high-definition maps. Ridesharing companies will be the first to introduce autonomous vehicles available to the public, the data from these vehicles will be used to enhance the technology. The launch of the first commercially available autonomous vehicles for purchase won’t likely be until 2025. Once the public can purchase an autonomous vehicle it becomes more about what they are going to do with this additional time.

Robert Hoffman has extensive experience working for automakers and tier 1 suppliers, leading automated driving applications solutions. Robert is a blogger and consultant to the autonomous vehicle industry.”

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