For City Institute’s President Jeanette Pierce, the question, “Why Detroit?” is top-of-mind—a question she seeks to answer through her impactful work at City Institute, an organization whose mission is to attract and retain talent, engage and inspire residents, promote small businesses, and build equitable, thriving cities.
“Assets and challenges are not mutually exclusive. They exist simultaneously in every city,” she said. “We have to realize that Detroit has a value proposition today. Michigan has a value proposition today.”
Pierce finds it crucial to share Detroit’s current value proposition with outsiders today and to “make the pitch for why Detroit” to grow Michigan’s population.
There are 800 bars, restaurants, and coffee shops in Detroit. Not only does the city offer world-class museums, including the Detroit Institute of Arts, the Charles H. Wright Museum of African American History, and the Detroit Historical Museum, Detroit is home to the second largest theatre district in the U.S. Detroit is the only city in the U.S. to be named a UNESCO City of Design, with world-renowned architecture sprinkled throughout the downtown area.
She also reminded the audience of the four professional sports leagues that play downtown, the city’s parks and public spaces—like the Riverwalk—the investment in education, and the little things, such as friendly business owners and neighbors.
“Detroit is big enough to matter in the world and small enough for you to matter in it,” concluded Pierce.