Use Social Media and Digital Marketing Analytics to Increase Your ROI

By Brianna Shreve
Social Media Marketing Consultant
BST Athletics

This post is part of the Digital Marketing Boot Camp series, a new set of blog posts across different mediums designed to provide intel to people and companies looking to improve their digital marketing strategy.

Brianna ShreveAfter working with small businesses to improve their social media marketing efforts, one thing is certain – many business owners are so busy with the day-to-day duties their business demands that they’ve failed to realize the importance of monitoring marketing efforts. Without tracking the analytics of your ads, however, there are no metrics to examine if they are effective. Learning a new skill can be time consuming, but there are options available that gathers the data for you, thus making it easier interpret the statistics to make more informed resource allocation choices for the future. The following five tools aid in this process:

1. Facebook Insights

This may seem like an obvious choice since it is built into the core of Facebook, however there are features within the tool that allows you to not only track the performance of your posts, but your competitors’ posts as well. The Pages to Watch feature will allow you create a list of your competitors’ pages to compare performance. You can use this tool to look inside your competitor’s post to see the success rate, and refine your approach accordingly. Moreover, on your specific posts, you can see how many people your post has reached, the location, gender, and age demographic, which is useful in determining if your post is relevant to those it is reaching.

2. Twitter Analytics

Twitter Analytics is a great tool to use when determining whether your tweets are effective and relevant. Twitter may still be thought of as a social media sight, however it is important to know that it is a source for news! It gives you the ability to analyze which tweets are a hot topic, and the demographic of the audience that it engages by net worth, interest, gender occupation, etc. This will give you the ability to segment your audience to provide more relative news and updates.

MORE: Learn how to utilize analytics from experts all across the region at the Digital Marketing Boot Camp, Feb. 15.

3. Google Analytics

Google Analytics is a tool that every business with an online presence should use. It has many tools and functions, and if you are advertising on Google Adwords, it can help provide insight to improve your conversion rates and remarket to site visitors. With this tool, track the demographic, bounce rate, session time etc. to provide more relevant content. This tool can be a little more complex, but help articles provided can help you navigate usage.

4. Instagram Insights

Similar to Facebook Insights, Instagram Insights provides a limited view into your customer base. One feature that should be noted, however, is high traffic times. View what time of the day the majority of your audience is using the application to gain the most impressions. Given that the new story feed format is no longer in chronological order, it is not a guarantee that your post will remain on top for long organically. This feature can help identify what time you should post to reach as many people in your targeted demographic as possible.

5. FanPage Karma

FanPage Karma is a tool for analytics and monitoring that works with Facebook, Twitter and YouTube. It can help you identify the best times to post, the strongest and weakest posts, as well as how frequently you should post. Moreover, it also gives you the opportunity to learn about your fans, and other pages with a similar fan base. It is not completely free like the others listed above, but it does allow for excel reporting and other in depth features that can help allocate your resources more effectively.

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5 Keys to Building a Solid Digital Marketing Strategy

5 SEO Strategies That Will Turbocharge Your Website

By Jason Wize
Managing Partner

This post is part of the Digital Marketing Boot Camp series, a new set of blog posts across different mediums designed to provide intel to people and companies looking to improve their digital marketing strategy.

Jason Wize photo black and white

Jason Wize is the managing partner at MediaProNow.

The world of SEO was relatively peaceful last year, but don’t blink.  Smart digital marketers understand that it’s critical to stay current on trends and also see what’s looming on the horizon.  The formula to move up in search engine results pages (SERP) is always changing but you can dramatically improve your ranking on Google in five simple steps.

1. Fix All Technical Issues

Correct Visibility Issues

In order for Google and the other search engines to properly index your website it must be visible.  That means you must ensure that none of your website pages are blocked by robots.txt.  This can prevent Google from seeing your website.  You should also eliminate any pages that load with a “page error.”  Google Search Console is a free tool you can install on your website to monitor exactly how it’s being viewed by Google.  Any pages with redirects should be 301 and always install antivirus software to eliminate any malware that could be hidden on pages.

Meta data is the first place Google looks for information about your website.  Each page of your website should contain a unique page title (55-60 characters in length) and page description (160 characters or less).  Duplicate page titles and descriptions can confuse Google so be sure they’re original and accurately describe the content for that page.

Another basic but essential tool for analyzing your website’s performance is Google Analytics.  This free tool measures all key website performance indicators and many other data points as well.

Speed Rules

Google rewards websites with fast loading times and speed has become an important factor in their algorithm.  Check out Google’s speed test analyzer to see exactly where you stand.  One simple strategy to increase your website’s speed is to compress image files whenever possible.

Link Issues

Inspect your website for any broken or toxic links.  Google and the other search engines may penalize your SERP if your site contains too many dead or bad links.  You can use a free tool like Screaming Frog’s SEO Spider to identify and fix any broken links.

Pay special attention to how your website URLs are created.  It’s necessary to have descriptive URLs that are functional and navigation that is logically organized with a consistent URL structure.  For example, a URL such as will be viewed more favorably than

MORE: Check out the essential steps to improving your website’s SEO at the Digital Marketing Boot Camp, Feb. 15

SEO 22. Identify Profitable Keywords

Keyword research is critical to any successful SEO campaign.  Remember that keywords can come in many varieties so it’s important to look for primary and related keywords.  Check out Google’s Keyword Planner to identify keywords, monthly traffic and much more.

3. Mobile Ready and Friendly

In 2015, Google announced that non-mobile ready websites could see negative results in SERP.  That change, which has been dubbed Mobilegeddon, was an algorithm update that gives mobile friendly websites preference in SERPs.  Use Google’s free Mobile Ready tool to analyze your website’s responsiveness.

4. Content Is King

Amazing content is still the best way to make your website stand out above your competition.  However, some caveats should be considered.  Word count is not a key factor anymore, rather quality content is.  The downfall for most websites is duplicate content.  Google really dislikes any duplicate content.  Use Copyscape or another filtering tool to check your website for any duplicate content.

5. Take a NAP

Not literally, however your website and business must have a consistent Name, Address and Phone number (NAP) across the internet.  If your street address is on an avenue it’s important that you be consistent if you use the abbreviation or if you spell it out.  Same is true with your brand name.  If your company is an “Inc.,” be sure to refer to the business in exactly the same manner anywhere a digital footprint is created.

SEO success does not have to be overly complicated.  There are many factors to consider but it’s important to start with the basics.  Use these five strategies to make sure your website is ready for Google and the other search engines to take notice and great results will follow.

Jason Wize is the managing partner at MediaProNow, a leading provider of digital marketing solutions for businesses, organizations and individuals.

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The Must-Know Digital Marketing Tools Every Business Needs

By Nick Mattar
Director of Marketing
Detroit Regional Chamber

Digital marketing analytics should be used as a tool to improve both your marketing strategy and your business’s bottom line. However, not all statistics are created equal and it is important to focus on those key performance indicators (KPIs) that truly dictate your digital marketing success. They can also be critical when informing your organization’s top leadership or board of directors on its strategic marketing direction.

With so many different digital marketing mediums, it is important to know what exactly to measure. Thus, consider these three overarching categories:

  • Website analytics
  • Email marketing stats
  • Social media metrics

Each category has its own set of KPIs. Most companies will be able to gather digital marketing intelligence from these numbers, but feel free to combine these with other numbers you believe to be important.

Website Analytics

Websites should do more than provide information to visitors; they should also generate leads. One of the best stats you can measure is the number of leads brought in by your website – or the number of new customers. In terms of standard measurable numbers from a basic Google Analytics account, there are five numbers to monitor closely:

  • Exit rate: Percentage of people who left your site from a specific page
  • Bounce rate: Percentage of people who only visited a single page and then left the site
  • Average time on page: How long visitors spent on the page
  • Organic search: How many people found the page organically via search engine (Google, etc.)
  • Mobile visitors: The number of unique visitors on a mobile devices

It is important to note that these numbers can be deceiving, depending on the goal of the webpage. Consider the average time on page. While you want your customers or members to spend a lot of time on a webpage, a shorter average time for landing pages or transition pages such as a homepage or internal homepage is also important.

If you recently reorganized your menu structure and subsequently notice your average time on page significantly increases, chances are your visitors are more confused rather than consuming all of your content.

Pay special attention to mobile visitors. The need to communicate with consumers anytime and anywhere is paramount in today’s world and that is measured by mobile visitors. If you receive over half of your hits from mobile devices, you should make sure to test your new pages and posts by viewing them on a phone.

Email Marketing Stats

Email has become one of the most popular forms of communication over the past 20 years. But the way email is consumed is rapidly changing. What was once checked once or twice per day is now constantly monitored. People are always online sending and receiving emails.

Three numbers are most important when reviewing email stats:

  • Unique open rate: How many different people open an email
  • Time and day of sends: How open and click rates differ based on the time and day
  • Conversions: Number of recipients who actually took the desired action from an email

Conversions can best measure an email’s return on investment. If an email promotes an event and aims to increase registrations for that event, the total conversions would equal the number of registrations from that specific email. Marketing automation programs measure conversions, but you can also measure them via Google Analytics by setting up personalized goal conversions.

The time and day of a send is important to note because your audience may be more likely to open an email at different times. At the Detroit Regional Chamber, email recipients are most likely to open emails in the 1:00 p.m. hour and the 4:00 p.m. hour on Wednesdays and Thursdays. Fridays are the weakest days and the 12:00 p.m. hour is the weakest, statistically. However, other companies have reported emails perform the best in the morning or evening.

An additional item to note is that email marketing has several statistical shortcomings. As of 2016, most email marketing programs cannot measure how long an individual views an email or inbox before making a decision on whether or not to open or click an email. Some email programs such as Microsoft Outlook offer preview windows where individuals can view the content of an email without technically “opening” it, allowing people to read an email without it counting as an open on the analytic side. And while A/B email testing is incredibly popular with most email marketing programs, there are many flaws that allow for errors and inconsistencies.

Social Media Metrics

With an ever-changing landscape and thousands of self-proclaimed experts, social media is both popular and difficult to integrate into a marketing strategy. With a bevy of eye-popping stats published every day about hot, new social media websites, it is easy to make the case for up to a dozen social media platforms.

Sites such as Facebook, Twitter, Instagram, LinkedIn and now Snapchat have entire books published about their successes and shortcoming, especially as they relate to small business. While this article will not delve into the ocean of available social media stats, there are some you can measure from your own social accounts that provide helpful takeaways.

  • Click rates: How often users click on your social media posts to a third-party (often your own) site
  • Follower loss: Can be difficult to measure, but is as important as follower growth
  • Conversations: How often users comment or share your posts and how/if you respond

The click rate stat is undoubtedly the most important measurable number. While social media can work wonders for a brand’s awareness, it can also provide tangible new web hits and conversions. If you post a tweet with a link to an event registration page, you can measure the number of clicks that tweet received (some programs can also measure the number of clicks that tweet also turned into paying customers.)

Not all posts will have calls to action, so those posts should not be included in the measurement of this stat. By dividing the total number of URL clicks by the total number of posts that include a URL, you get a good average number of clicks per applicable post. At the Chamber, Facebook has proven to attract more organic clicks per post, while Twitter has historically struggled to attain more than a few clicks per tweet. But again, these numbers vary based on the company and the target market.


The aforementioned key performance indicators are all important, but there are many others that can measure digital marketing performance. Each company’s digital marketing footprint is different – make sure to tailor your analytics to your end goals.

Nick Mattar is also the founder and CEO of Digital Detroit LLC.


More from Nick Mattar:

Generation Z and Snapchat: The Future of Advertising

Dan Ammann and Julia Steyn Leverage General Motors’ Legacy of Innovation to Lead in a Bold New Technological Era

General Motors Reimagining Personal Mobility

By Daniel Lai

Imagine a world with no cars parked on the sides of streets, minimal traffic congestion, and picking up a friend from the airport is as simple as ordering an autonomous ride from the safety and comfort of your sofa. That reality is not so far off, automakers say.

Catalyzed by the influx of new technology, Michigan’s OEMs are working feverishly on innovative ways to stay ahead of the mobility game, especially as the face of consumers gets younger and preferences shift away from vehicle ownership in favor of convenience.

Recognizing these changing trends, General Motors Co. exploded out of the gate with a flurry of product and partnership announcements this past year. The strategy was led by GM President Dan Ammann, a former Morgan Stanley investment banker who cut his teeth on Wall Street. That experience coupled with a keen forward-thinking prowess has proven to be a golden ticket for the automaker.

In January, GM announced a $500 million investment in San Francisco-based Lyft to put an integrated network of on-demand autonomous vehicles on the roads in the United States. The partnership leverages GM’s deep knowledge of autonomous technology and Lyft’s capabilities in providing a broad range of ride-sharing services. Three months later, GM and Lyft launched a short-term rental program called Express Drive, which provides vehicles to Lyft drivers for a weekly rate. The service rolled out in Chicago, Baltimore, Boston and Washington, D.C.

GM’s increased focus on personal mobility solutions signals a new culture and bold leadership shift to position Michigan’s automotive industry as a formidable leader in autonomous technology research and development.

“We want to make sure that we’re in position that when (customers) think about mobility, they think about us every single step of the way. We are investing very heavily to define the future of personal mobility in the areas of connectivity, car- and ride-sharing, autonomous driving, alternative propulsion, and of course, all of the new technologies that are required to underpin those developments,” Ammann said during keynote remarks at the 2016 Mackinac Policy Conference.

“That’s really important because as we look at consumer behavior, we see a very clear trend where customers are willing to wait for the right vehicles, for the right level of connectivity before they make their purchase decision, we’re seeing increasing evidence of that every day,” Ammann added.

In addition to the Lyft partnership, GM announced a collaboration with MobileEye to crowd-source advanced mapping data for self-driving cars, introduced the Chevrolet Bolt, the first long-range, consumer-friendly electric vehicle, and unveiled its personal mobility brand, Maven.

Currently in 13 markets throughout the United States, the car-sharing service provides access to highly personalized, on-demand vehicles. Maven customers use its app to search for and reserve a vehicle by location or car type and unlock the vehicle with their smartphone.

“With more than 25 million customers around the world projected to use some form of shared mobility by 2020, Maven is a key element of our strategy to changing ownership models in the automotive industry,” Ammann said.

The Maven team is made up of professionals from Google, Zipcar and Sidecar and led by former Alcoa vice president, Julia Steyn. The Detroiter recently sat down with Steyn to talk about Maven, the future of car-sharing, and GM and Detroit’s next steps in the new mobility era.

How would you describe a Maven user?

It is actually really interesting how Maven customers are very different from the traditional way how we sell cars. First of all, it is very simple because in traditional car sales, it is a one-time transaction and you really market a product. With Maven, we want as much repeat use and as often of a repeat use as possible. We are marketing an overall service and the experience to the customers. Just based on the numbers, Maven customers’ average age is 30 and the average income is above $80,000. We’re talking to the customers that we would not have had in the GM brand family. That’s where Maven is so additive to our traditional brands.

What makes Maven unique in the exploding next-generation mobility scene?

We are, as Maven, building on GM’s competitive strength. That comes first and foremost with the breadth of our portfolio. We have anything from Corvettes and the luxury vehicles and Escalades on one end, to the trucks. We are very fortunate that we can tailor the portfolio to our customers regionally.

Secondly, we obviously have the ability with the connection to the vehicle. We have been doing this with OnStar for a long time to create this very on-demand service. It is not only the app, it is the whole experience … how you interact through the phone and the app, and the same phone opens the vehicle and you kind of bring your whole digital life through what we have put through OnStar in the vehicle as well as the dedicated concierges who can curate anything from safety and finding directions to booking your restaurant or booking your hotel. They are specifically trained to interact with Maven customers.

We are also positioning vehicles where the demand is. Through our two services, Maven Home and Maven City, we track very closely whether these spots are the right ones. We understand where our Maven users are going and how to really tailor the services toward that. I believe that we are quite unique in elevating the whole car-sharing experience to a very different level.

Maven sits at the intersection of “traditional” automotive companies and next-generation mobility and technology firms. In your viewpoint, are traditional OEMs and suppliers ready for this transformation that is upon us?

It is happening as we speak. You kind of have to follow where the customer wants to go with that. I firmly believe that a company like GM has so many assets that are so crucial to the new space. First of all, looking traditionally at our scale, which we are able to do, we can finance the cars. We can obviously build the cars. We understand how to deal with insurance. We actually have been in the forefront of consumer marketing for over a hundred years. It comes in sort of a variety of innovation that has to happen, but the base is there, we are just doing it in a different way.

Technology is the table stakes right now. What is fascinating to me, what is happening in the industry right now in automotive, is a really big convergence of the technology that is just software and app creation with real assets. The consumers need both. They are not just consuming an app, they are consuming a service. They want something that is relevant to their lifestyle. That is why it is so important for us to take the Maven brand to be relevant to that lifestyle. We have customers who have taken Maven (vehicles) almost a hundred times in different geographical areas, so we want to be relevant. Where do they want to go? What do they want to see?

It is almost re-teaching this next generation how to interact with a vehicle in a fun way. The reality is, whether OEMs are ready for it or not, we are ready and we are very aggressively pursuing this strategy.

Major cities across the globe are competing to own next-generation mobility. Assess Detroit’s strengths and weaknesses in this competition.

I’m actually very excited about Detroit. It is clearly a story of revival and renaissance in a very young and modern way. If you look back at where Detroit has been, when you look a hundred years ago, it really was the industrial Silicon Valley. It is coming back. I actually strongly believe that it is important for Maven to ground itself in where we are, and Detroit just has this amazing energy not to give up and be really out there in trying new things. At some level, the city itself doesn’t have much to lose.

I think GM is also a bit like that. I’ve been with the company for close to five years and when I came it was the story of restructuring and survival. Now we are looking at a very different dialogue. I’m very thrilled. Frankly from a talent standpoint, our Maven team comes from all over the world. We speak 20-plus languages and between our team, we have more than 40 startups under our belts, so it is a very entrepreneurial team. Detroit has been an attractive place to come and work. We never lost a single candidate because we were in Detroit. People love the city.

The automotive industry has traditionally had a perception problem. The mobility industry offers technology to solve global issues. What can we do to change the old perceptions with millennials to attract more talent?

I think that Detroit is very much on the way there. I see the revival of some art, the revival of the food culture, and more companies that we have on the cutting edge, whether it is automotive or other industries. Real estate is dramatically changing Detroit and what has been happening; we are very linked with this. I think giving Detroit more credit is good. It needs to continue to be marketed as a destination — as a destination for travel and leisure, as a destination for new companies and new ideas. Nobody should be shy about putting a stake in the ground in that.

How important is it for the startup ecosystem to be in Detroit and around these automotive companies, and what can we do to foster that?

Personally, it has been a very fascinating experience for me to open and start a startup within a 100-year-old company. From the outside it might appear as a very daunting task. In reality, on every level of the corporation we have received tremendous support because I think it permeates not just the senior leadership team but also everybody who sees the industry that we are in the cusp of tremendous changes. People are excited to explore opportunities. In fact, most of the folks who supported our Maven startup did it not as part of their main job, but as something that they really wanted to put their fingerprint on.

I think getting the culture back, you have to move fast. You have to be able to experiment. You have to take ownership of what that looks like in a real commercial way. We at Maven are not about running experiments. We are running a new commercial business, and we are learning tremendous amounts through this and building very new capabilities for the company. I don’t know what can be more exciting. I think it is true for anybody who is going to start something new in Detroit.

What is next for Maven and General Motors?

This year our big push was to really launch a brand and get the exposure and the on the ground operation. We are very much happy with how the year went and how quickly we accomplished that. Next year we are going to be focused on growing our customer base and really deepening the relationships that we have developed throughout the country. A lot of exciting opportunities, a lot of exciting ways to grow.

What do you love most about Detroit and Michigan?

I definitely will not say the weather. I just like the attitude and the grit of the city and the energy and the vibe. I have seen that in New York, but many, many years ago when Brooklyn was hustling and bustling. Now I live downtown in Detroit and even in the past five years I have seen the amazing change in the restaurant scene and a change in who my neighbors have become; it is so cool. I just want to contribute to the growth of the city. I think anything from the art scene to the fashion scene, all of that is so honest and so raw and so sincere that you just have to be amazed in what happens next, so I’m watching.

Daniel Lai is a communications specialist and copywriter at the Detroit Regional Chamber. 

North American International Auto Show Celebrates Detroit’s Innovative Technology

By Rod Alberts

We are experiencing one of the most dramatic shifts in our industry I have ever experienced in my more than 25-year history leading the North American International Auto Show (NAIAS). The disruption of new, mobility focused technologies and advent of autonomous vehicles is quickly changing the automotive landscape, and I believe we will see more change in the next 10 years than we have seen in the last 50.

Michigan holds leadership positions in talent development, auto R&D and vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) testing. With 61 out of the top 100 global suppliers being headquartered in Michigan and 15 global automakers having R&D facilities or their headquarters in the state, more than 25 percent of all automotive patents are generated in Michigan. To put that into perspective, that is three times as many as any other state in the United States.

With all of this excitement and development happening right in our backyard, the NAIAS is well-positioned to showcase these companies and revolutionary technologies.

With that in mind, we are launching AutoMobili-D, a 120,000-square-foot exposition within NAIAS that will feature more than 120 companies, ranging from automakers and suppliers to tech startups. These industry-leading companies will demonstrate and debut technologies and innovations focused on future mobility and transportation platforms. Thought leaders and executives from participating companies will participate in symposiums and speaking opportunities from our atrium stage and adjoining Planet M hall during Industry Preview.

John Krafcik, CEO of Google’s Self-Driving Car Project, will keynote the kickoff to AutoMobili-D on Sunday, Jan. 8. Including Krafcik’s address, NAIAS will have five dedicated days of content during Preview Week (Press Days and Industry Days), on everything from vehicle reveals and industry outlooks to the mobility ecosystem. In total, over 55 hours of thought-provoking, engaging content will be delivered from the global stage NAIAS provides.

NAIAS has a tremendous impact on our region, with an economic impact totaling $430 million. Our much-anticipated Charity Preview, started back in 1976 by a group of local Detroit auto dealers, is the largest annual single-night fundraiser in the world, with $5.2 million being raised for local children’s charities in 2016. In total, more than 815,000 people walked through the doors of the world-class Cobo Center and experienced the latest and greatest vehicles this world has to offer.

It is an honor to be part of our nation’s most prestigious and influential automotive showcase, and I encourage you all to visit us in January.

For more information on the show, please visit

Rod Alberts is the executive director of the North American International Auto Show.

Join us for Google Partners Connect

SS Digital Media to Host Google Partners Connect Event in Troy, Michigan

Troy, Mich–Google has selected SS Digital Media LLC, local digital marketing agency and Google Partner, to host Google Partners Connect, a free seminar aimed to educate business owners about how to best leverage their online presence and increase brand awareness across digital platforms. Businesses of all industries and sizes are welcome to attend.

A panel of Google experts will be sharing their advice, tools and resources for growing your business online. Speakers at the event will include Arjan Dijk, VP of Small Business Marketing, Fred Vallaeys, Google AdWords Evangelist and Ben Wood, Director of Channel Sales Americas. They will be sharing ideas about how small businesses can thrive in today’s hyperconnected marketplace and how to navigate online advertising. The experts will also touch on the benefits of working with a Google Partner agency.

This will be the agency’s second time hosting this event. “We are thrilled that Google has selected us as one of the few agencies in the country to host a Google Partners Connect event,” says Nick Skislak, owner of SS Digital Media LLC. Over the past six years, SS Digital Media has worked with over 100 clients, achieving an average return on investment of 80 percent for its customers.

Google Partners Connect is open to small business owners, entrepreneurs and corporations. The event will take place on May 21 from 2-3 p.m. at SS Digital Media LLC located at 950 Stephenson Hwy., Troy, Michigan 48083. Lunch will be provided. If you are interested in attending, please register here. Space is limited to be sure to reserve your spot today!

About SS Digital Media

SS Digital Media is a full-service digital marketing agency located in Troy, Michigan. As a Google Partner, SS Digital Media provides clients with better marketing strategies, optimization and insights for optimal success, while maximizing return on investment using Google AdWords. Through search engine advertising and optimization, website design and development, social media and public relations, SS Digital Media prides itself on building great brands online and making a positive impact on the bottom line of its clients. Visit for more information.


iRule wins Google Demo Day Detroit, advances to pitch Google executives

Detroit-based iRule beat six other competitors to win theDetroit Google Demo Day, earning an opportunity to pitch its business to Google executives in Silicon Valley, Calif., in April. The contest, one of seven held nationwide, is a part of the prestigious Google for Entrepreneurs Program.

The contest, organized by Grand Circus Detroit as part of a partnership with Google for Entrepreneurs, lasted several weeks and featured more than 100 applications. 21 companies were selected to demo to a panel of judges and finally seven companies made it to the final stage, presenting to a panel of four Southeast Michigan investors and an audience of more than 150 people.

“2014 has been a milestone year for iRule thus far, continuing to solidify our commitment to our customers and to Detroit,” said Itai Ben-Gal, iRule co-founder and CEO. “The opportunity involves much more than presenting to executives, including meeting some of the top tech startups across the country and the minds that make Google so successful.”

iRule is a cloud-based software solution coupled with simple hardware which controls any infra-red (IR), RS-232 or Ethernet-enabled audio/video equipment, making it compatible with nearly any system or combination of components. A fully customizable interface allows users to simplify controls, upload their own images and personalize menus to their preferences. iRule is also easily updated to control additional components or to migrate to the latest versions of smartphones and tablets, making it the last remote you’ll ever need.

iRule is available from Apple’s App Store, Google Play, and from hundreds of integration professionals worldwide. iRule hardware is available at The company has sold tens of thousands of licenses in more than 55 countries via word-of-mouth and online “buzz” among early adopters, home theater professionals and online forums.